Race Sport: Displays and Turnkey Marketing to Power Your Business

Race Sport Lighting knows that marketing is the most important thing you can do to supercharge your day-to-day business. That’s why the company is offering dynamic in-store displays and custom turnkey marketing support to its customers; together, these resources will help Race Sport resellers create more engaging showrooms and attract new shoppers with proven marketing tools.

The Displays
To create its displays, Race Sport partnered with two of the market’s premier display manufacturers: 5Axis Solutions and AVIDWORX. The resulting products are like virtual salespeople that give customers the opportunity to touch and interact with Race Sport lighting products. According to National Sales Manager Brandon Kurth, these experiences satisfy the need that modern shoppers have to see and touch products in a way the Internet cannot match.

“People want to see the quality and difference in lighting products, and displays are the perfect way to give them hands-on information they can’t get online,” said Kurth.

Race Sport Display

The displays come in a variety of different setups and sizes. You can even work with Race Sport to create a display custom-tuned for your sales area. Race Sport understands that displays can be a big investment, but done correctly, they can also be a big payday. Race Sport’s got something for everyone, from dealers to retailers.

Turnkey Marketing Package
Along with an upgraded website and inventory management system, Race Sport is changing the way it markets to the industry in 2018, moving from a “chase” model to one of education and development. For example, the company will be attending all three KnowledgeFest shows this year to demonstrate best practices in the lighting segment.

This shift in strategy includes the type of support Race Sport wants to offer its retailers. In addition to displays, the company is offering reusable email blasts and social media posts; category-specific, ready-to-print sales flyers; training documents and videos; sell sheets; and more. Race Sport wants you to succeed!

Turnkey Marketing Instructions

Getting started is easy:

  1. Work with Race Sport’s in-house marketing experts to launch as an authorized dealer (authorized dealers show up in Google searches for lighting products).
  2. Choose a display and an opening mix of products that support your market.
  3. Let Race Sport work on your personalized mailer, social media, and website to tell the story.

Then, boom! You’re ready to rock.

Race Sport is committed to providing unequaled support and education to its resellers. Paired with six-days-a-week live technical support, you can’t lose with Race Sport: the brand professionals use!

Ready to buy? Need help with the install? To find your nearest Performance Corner® affiliate, see our Store Locator. Or join the conversation at the Performance Corner® Facebook page!

Though this is not a paid review, this content has been produced by The AAM Group in support of suppliers with whom it has a business relationship.

Race Sport (RS-NR-L63HL): Iron LED Hitch Mount Spotlight Kit

If you routinely back up or hitch a trailer in low-light conditions, Race Sport has just the light package for you. The Iron LED Spotlight Kit (RS-NR-L63HL) mounts right to the back of your vehicle, providing ample illumination thanks to two 3 x 3 Street series cube spotlights. This product fits 2” Class III and IV hitches.

Features

  • Fits 2” Class III and Class IV hitches.
  • Mounts to vehicle around hitch mount.
  • Includes two 3 x 3 Street series cube spotlights.
  • 1-year warranty.

Race Sport Iron LED Hitch Mount Spotlight

Ready to buy? Need help with the install? To find your nearest Performance Corner® affiliate, see our Store Locator. Or join the conversation at the Performance Corner® Facebook page!

Though this is not a paid review, this content has been produced by The AAM Group in support of suppliers with whom it has a business relationship.

2016 Performance Corner™ Vendor Showcase presents: Race Sport

Welcome to the 2016 Performance Corner™ Vendor Showcase! In this video series, we will take you booth by booth with our manufacturers showing their latest products In this episode, Henry Jasper goes over what’s new for 2016.

Want to know more about Race Sport? Click here:
https://www.performancecorner.com/manufacturer/race-sport

 

Ready to buy? Need help with the install? To find your nearest Performance Corner® affiliate, see our Store Locator. Or join the conversation at the Performance Corner® Facebook page!

Though this is not a paid review, this content has been produced by The AAM Group in support of suppliers with whom it has a business relationship.

In the Garage™ with Performance Corner™: Race Sport HID Kit

Come inside the Performance Corner™ garage as we take you through the installation of some of today’s hottest truck accessories In this episode, we install the HID Kit from Race Sport on a 2015 Ford F-150.

Parts used in this video:

HID Kit (VS-FORD1516-H11-6K)

Want to check out more about Race Sport?
http://performancecorner.com/manufacturer/race-sport

 

Ready to buy? Need help with the install? To find your nearest Performance Corner® affiliate, see our Store Locator. Or join the conversation at the Performance Corner® Facebook page!

Though this is not a paid review, this content has been produced by The AAM Group in support of suppliers with whom it has a business relationship.

Race Sport: Hi-Power Lithium Jump Kits

Race Sport produces a series of indispensable jump packs that are smart picks for drivers everywhere. Today we’re spotlighting two of them: the 16,800 mAh Diesel Jump Start Power Kit with Multi Connects (RS-08-DJUMP) and the 14,000 mAh Survival Series Jump Pack with Safety Hammer and LED Screen (RS-04-JUMP).

The RS-08-DJUMP is a versatile power pack with adapters to juice nearly any application, from laptops and phones to cameras and your diesel truck (thanks to 160 amps of cranking power). It includes a 16,800 battery, cables, carry case, and a one-year warranty.

RS-04-JUMP has the same specs as the first, except it produces 120 amps of cranking power from a 14,000 mAh battery, includes a safety hammer to break windows, and boasts an LED screen.

Features

  • Charge anything in your life.
  • Adapters for nearly any application.
  • Autonomously jump start your vehicle.
  • Includes jump pack and carry case.
  • 1-year warranty.
Race Sport: Hi-Power Lithium Jump Kits
RS-08-DJUMP
Race Sport: Hi-Power Lithium Jump Kits
RS-04-JUMP

Ready to buy? Need help with the install? To find your nearest Performance Corner® affiliate, see our Store Locator. Or join the conversation at the Performance Corner® Facebook page!

Though this is not a paid review, this content has been produced by The AAM Group in support of suppliers with whom it has a business relationship.

Race Sport (RS-7LEDHLP-HALOW/B-PR): 7” LED Projector Headlight Conversion Kit with Halo

Safety and style collide in this 7” Halo Headlight Conversion Kit from Race Sport. With projector-style LEDs, you get light cast farther down the road for safer low-light driving. Plus, Race Sport’s halo accent light can be used as a turn signal.

This kit replaces 7” OEM H6024 or H6017 sealed-beam lenses via a plug-and-play H4 connector and halo wire harness. The lenses are made from durable polycarbonate and the housing from solid die-cast aluminum, with a light color in the 6K Kelvin range.

  • LED projector-style beams.
  • White/blue halo rings.
  • Connector: H4 and H4 to H13 converter.
  • Color temp: 6,000–6,500 Kelvin.
  • Lens: polycarbonate
  • Housing: die-cast aluminum
  • Watts: 4 x 10
  • Replaces PAR56 headlights and 7” H6024 or H6017 OEM sealed-beam lenses.
  • Long LED lifespan.
Race Sport (RS-7LEDHLP-HALOW/B-PR): 7” LED Projector Headlight Conversion Kit with Halo
Race Sport (RS-7LEDHLP-HALOW/B-PR): 7” LED Projector Headlight Conversion Kit with Halo

Ready to buy? Need help with the install? To find your nearest Performance Corner® affiliate, see our Store Locator. Or join the conversation at the Performance Corner® Facebook page!

Though this is not a paid review, this content has been produced by The AAM Group in support of suppliers with whom it has a business relationship.

In the Garage with Performance Corner: Race Sport “NUCLEAR” Black Out Light Bar, Part 1

Come inside the Performance Corner garage as we take you through the installation of some of today’s hottest truck accessories. In this episode, we install the “NUCLEAR” Black Out Light Bar on a 2015 Ford F-250.

Parts used in this video:

Race Sport “NUCLEAR” Blacked-Out Series Complete LED Light Bar Kit(Part# RS-L43-312W)

Ready to buy? Need help with the install? To find your nearest Performance Corner® affiliate, see our Store Locator. Or join the conversation at the Performance Corner® Facebook page!

Though this is not a paid review, this content has been produced by The AAM Group in support of suppliers with whom it has a business relationship.

Race Sport: GEN4 HID Solve-All Solution CANBUS Conversion Kits

Race Sport GEN4 HID Solve-All Solution CANBUS Conversion Kits feature:

  • 3-year warranty.
  • Slim, weatherproof design.
  • Error light and RF interference prevention circuitry.
  • High-quality igniter system.
  • 35-watt ballast power.
  • Oriented for CANBUS vehicles model year 2005 and newer.
  • Kit includes: two 35-watt CANBUS ballasts and HID bulbs, hardware, and instructions.
  • Bi-xenon kits include high/low control pack harness.

    Gen 4 HID Conversion Kit
    GEN4 HID Conversion Kit

Ready to buy? Need help with the install? To find your nearest Performance Corner® affiliate, see our Store Locator. Or join the conversation at the Performance Corner® Facebook page!

Though this is not a paid review, this content has been produced by The AAM Group in support of suppliers with whom it has a business relationship.

Shedding Light on Road Safety

by John M. Arnaud

A recent AAA report described deficiencies in standard halogen headlights on roads lacking overhead lighting. Rural roads, which convey 40% of this country’s overall vehicle traffic as measured in miles traveled, are the most likely to exist under such low-visibility conditions.

AAA found that halogen headlights were insufficient to illuminate dark roads at speeds as low as 40 mph. Though high-beam settings offered better results than low, halogen “brights” provided sufficient reaction time only for an additional 8 mph in real-world conditions. Because halogen bulbs are present in more than 80% of today’s vehicles, the study highlights serious opportunities to improve safety—specifically the ability to see and react to road hazards—using aftermarket HID and LED lighting.

HID and LED lights did a better job enabling faster reactions to road obstacles. In particular, their high-beam settings provided sight distances up to 500 feet—equivalent to 55 mph. No bulb can replicate the visibility of full daylight, and the US still has some work to do to catch up with the lighting output available in Europe, due to restrictions imposed by domestic regulations.

One final note: Clean or replace your headlight housing at least every five years! Deteriorated or cloudy lenses can reduce intensity and increase scattering.

Performance Corner partners with several manufacturers that offer advanced HID/LED products, including Anzo, PIAA, Pilot Automotive, Putco, Race Sport, Vision X, and Westin Automotive. So head in to your Performance Corner retailer to find the bulbs perfect for your application. Or find a store using our dealer locator.

If you are an automotive aftermarket accessory retailer who would like to become part of the nationwide Performance Corner network, please join us today!

Ready to buy? Need help with the install? To find your nearest Performance Corner® affiliate, see our Store Locator. Or join the conversation at the Performance Corner® Facebook page!

Though this is not a paid review, this content has been produced by The AAM Group in support of suppliers with whom it has a business relationship.

New 7” HALO Series Headlights Brighten Race Sport’s Catalog

Aftermarket lighting rock star Race Sport announced a new addition to its projector-style, sealed-beam lineup: 7”, 80-watt LED conversion light kits with HALO rings in two colors: orange/white and blue/white:

Racesport Halo Blue
Racesport Halo Blue

These plug-and-play HALO lights are compatible with most 7” applications. Kits include a pair of lights, each with four 10-watt LED bulbs set in recessed focus opticals. Race Sport pulled no punches with these sealed-beam conversion kits, which come with H4 connectors and include the following features:

  • Distinctive white HALO ring turns orange or blue (depending on kit) when signaling
  • Projector LEDs are capable of both low and high beam settings
  • Long life expectancy
  • 1-year warranty
Racesport Halo Orange
Racesport Halo Orange

Stop into your local Performance Corner retailer to check out Race Sport’s new HALO headlights for yourself, or find a local affiliated store using our dealer locator.

If you are an automotive aftermarket accessory retailer who would like to become part of the nationwide Performance Corner network, please join us today!

Ready to buy? Need help with the install? To find your nearest Performance Corner® affiliate, see our Store Locator. Or join the conversation at the Performance Corner® Facebook page!

Though this is not a paid review, this content has been produced by The AAM Group in support of suppliers with whom it has a business relationship.