Keys to Ride Enters the Building!

What the Truck?!

The Keys to Ride vehicle sweepstakes is back for 2024, and this year we’ve partnered with Lippert to bring you a chance to win an overlanding-inspired 2023 Chevrolet Colorado Z71 customized with products from the Lippert family of brands!

For our first update of the year, we wanted to bring you an exclusive look at the stock truck’s arrival at Performance Corner® headquarters, where the team waited to find out what they’d be working on for you over the next few months. They knew they’d be partnering with Lippert—but not any details about the truck itself.

January Bonus Swag
New to the sweepstakes this year are special prizes you can win each month from Lippert through the end of the sweepstakes entry-earning period on August 31. For January, one lucky reseller will win a grab bag full of CURT swag, as chosen from among qualified entrants.

We hope you enjoy this behind-the-scenes glimpse into Keys to Ride 2024. Future videos will document the truck’s journey to SEMA in Las Vegas, from the custom wrap to the loadout of accessories from our Lippert brand partners.

Quick FAQ

  • To gain sweepstakes entries, purchase products from CURT, Ranch Hand, ARIES, LUVERNE, and UWS.
  • To track entries, log on to your Performance Corner® account and check your dashboard (we automatically log them for you!).
  • For complete sweepstakes rules, visit

Ready to buy? Need help with the install? To find your nearest Performance Corner® affiliate, see our Store Locator. Or join the conversation at the Performance Corner® Facebook page!

Though this is not a paid review, this content has been produced by The AAM Group in support of suppliers with whom it has a business relationship.

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