Author: David Ayers

Race Sport: Displays and Turnkey Marketing to Power Your Business

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Race Sport Lighting knows that marketing is the most important thing you can do to supercharge your day-to-day business. That’s why the company is offering dynamic in-store displays and custom turnkey marketing support to its customers; together, these resources will help Race Sport resellers create more engaging showrooms and attract new shoppers with proven marketing tools.

The Displays
To create its displays, Race Sport partnered with two of the market’s premier display manufacturers: 5Axis Solutions and AVIDWORX. The resulting products are like virtual salespeople that give customers the opportunity to touch and interact with Race Sport lighting products. According to National Sales Manager Brandon Kurth, these experiences satisfy the need that modern shoppers have to see and touch products in a way the Internet cannot match.

“People want to see the quality and difference in lighting products, and displays are the perfect way to give them hands-on information they can’t get online,” said Kurth.

Race Sport Display

The displays come in a variety of different setups and sizes. You can even work with Race Sport to create a display custom-tuned for your sales area. Race Sport understands that displays can be a big investment, but done correctly, they can also be a big payday. Race Sport’s got something for everyone, from dealers to retailers.

Turnkey Marketing Package
Along with an upgraded website and inventory management system, Race Sport is changing the way it markets to the industry in 2018, moving from a “chase” model to one of education and development. For example, the company will be attending all three KnowledgeFest shows this year to demonstrate best practices in the lighting segment.

This shift in strategy includes the type of support Race Sport wants to offer its retailers. In addition to displays, the company is offering reusable email blasts and social media posts; category-specific, ready-to-print sales flyers; training documents and videos; sell sheets; and more. Race Sport wants you to succeed!

Turnkey Marketing Instructions

Getting started is easy:

  1. Work with Race Sport’s in-house marketing experts to launch as an authorized dealer (authorized dealers show up in Google searches for lighting products).
  2. Choose a display and an opening mix of products that support your market.
  3. Let Race Sport work on your personalized mailer, social media, and website to tell the story.

Then, boom! You’re ready to rock.

Race Sport is committed to providing unequaled support and education to its resellers. Paired with six-days-a-week live technical support, you can’t lose with Race Sport: the brand professionals use!

PIAA: New G3 LED Bulbs Revolutionize Lighting

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PIAA G3 Bulbs vs Halogen

The new line of G3 LED bulbs from PIAA brings a level of performance and quality not seen before on the automotive market. G3 LED bulbs use the new, higher-output Cree XP-L chips, which have a wider viewing angle than current performance LED bulbs. In addition, the LED chips sit on a thinner board, placing the light source more toward the center of the column to replicate the precise location of a standard halogen filament. This innovative combination allows G3 LEDs to increase intensity and provide continuous light distribution throughout the beam. A newer controller is equipped with pulse width modulation to prevent flickering or hyper flashing for most vehicles.

Features

  • Pulse width modulation eliminates flickering for most applications.
  • Adjustable beam to fine tune alignment for precise optical output.
  • Plug-and-play design comes with OE connectors for a quick and easy installation.
  • Powerful cooling capacity for maximum brightness throughout the bulb life.
  • Higher-output Cree XP-L LEDs with wider viewing angle and thinner circuit board.
  • 6,200K cool-white color to maximize output and contrast in dark environments.
  • Warranty: 5 years.

G3 Bulbs PIAA

NOCO: Lithium Jump Starters Bring Dead Batteries to Life in Seconds

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The Genius Boost line of ultra-portable, lightweight, and compact lithium jump starters from The NOCO Company is engineered to significantly outperform traditional lead-acid technology. Genius Boost can safely jump start a dead battery in seconds—up to 20 times on a single charge. All four models are mistake-proof, featuring spark-proof technology and reverse polarity protection, making them safe for anyone to use. Able to hold their charge for up to one year and doubling as USB battery packs for recharging personal devices on the go, these products also feature a built-in, high-output LED flashlight. NOCO Genius Boost jump starters are intended for 12-volt lead-acid batteries in cars, boats, trucks, motorcycles, and more. They are safe to use on engines of any size.

Choose From:

  • GB20 400A Genius Boost Sport: For gas motorcycles, ATVs, lawn mowers, and cars with precision clamps for hard-to-reach batteries. Recommended for engines up to 4.0L gas.
  • GB40 1,000A Genius Boost Plus: For gas and diesel cars, trucks, boats, and more. Recommended for engines up to 6.0L gas and 3.0L diesel.
  • GB70 2,000A Genius Boost HD: For gas and diesel high-displacement cars, trucks, boats, and more. Equipped with a 12V in-and-out port for powering 12V devices such as tire pumps, inverters, and more. Recommended for engines up to 8.0L gas and 6.0L diesel.
  • GB150 4,000A Genius Boost Pro: For gas and diesel high-displacement cars, trucks, boats, and more. Equipped with a built-in voltmeter and 12V in-and-out port for powering 12V devices. Recommended for 10L+ gas and diesel engines up.

Genius Boost Lithium Jump Starters

Hushmat Custom Kit

Hushmat: More Than 300,000 Custom Year/Make/Model Kits Available

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Hushmat Custom Kit

As of 2018, Hushmat has exceeded 300,000 custom sound-deadening and thermal-insulating vehicle kits. These year/make/model–specific bundles make it easy to order and install exactly what you need, providing preformed and presized solutions designed to insulate against heat and noise. These complete kits include application-specific templates to facilitate installation.

Originator of Hushmat and Hushmat Ultra, Hushmat produces the only aftermarket sound-deadening and thermal-insulating material made in America.

Features

  • Custom kits available for more than 300,000 specific applications.
  • Thermal and sound insulation for cars and trucks.
  • Applies to the sheet metal, plastic, or fiberglass surrounding your vehicle’s interior.
  • Reduces engine, exhaust, and radiant heat.
  • Reduces road, engine, and exhaust noise.

Hushmat Installed

Bestop: Trektop NX Plus Soft Top for Jeep Wrangler JK

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The Trektop NX Plus soft top from Bestop provides a tight, clean fabric look for your two- or four-door Jeep. Its versatile design allows you to run it as a fully enclosed, all-season soft top or to remove the sides and rear window for use as an open-air bikini. Zipperless technology offers an improved fit and easier installation, while the tailgate bar and clips facilitate hassle-free tailgate use. Convenient zippered pockets on both the driver and passenger sides let riders store small gear on the go.

Available in premium Black Twill or original OE-style Black Diamond Sailcloth.

Features

  • Use as a fully enclosed soft top or remove the sides/rear window and enjoy it as a bikini.
  • Sunrider design allows the top to open from inside the vehicle.
  • Improved Fabric Install and Tensioning (FIT) system on 4-door models.
  • Patented zipperless technology and proven zippers allow for easy configuration changes.
  • Works with all factory half and full steel doors as well as Bestop door kits (sold separately).
  • Available in super premium Black Twill or original, factory-style Black Diamond Sailcloth.
  • Warranty: lifetime limited.

Bestop Trektop NX Plus Soft Top for Jeep Wrangler

Vision X (9911649): Duralux Mini M4M Compact Driving/Fog Light

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If you need a powerful driving/fog light to fit but have limited space, the Duralux Mini M4M from Vision X is your answer. With its sleek 2.75” housing and four 5-watt LEDs, the Duralux Mini is one of the brightest, most compact lights in its class.

The 9911649 emits a combination beam with 10° and 25° optics for powerful center lighting and a smooth flood illumination. It draws only 1.67 amps, making it an efficient option for ATV/UTV applications where low power consumption is important.

From fog lights to roof racks and reverse lighting, the Duralux Mini can be placed almost anywhere. Also available in a two-light kit (9911656).

Features

  • Driving/fog light.
  • 2,115 lumens from 2.75” housing.
  • Draws only 1.65 amps.
  • Compact footprint for universal applications.
  • Warranty: extended.

Vision X Duralux Mini M4M LED Light

ARIES (2156001): TrailCrusher Front Bumper for Jeep TJ

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TrailCrusher front bumpers for Jeep TJ from ARIES offer all of the winch functionality you could want to conquer the trail. They boast a winch-and-shackle rating of 9.500 lb.; high-strength, one-piece, all-steel construction; standard mounting locations to fit most types of winches (winch not included); and welded shackle mounts built to accept any shackle with a 7/8” diameter pin—perfect for ropes, chains, cables, and tow straps.

Custom-fit TrailCrusher bumpers go on with no drilling and are protected by a durable black carbide powdercoat with rust-resistant E-coat.

Includes all necessary hardware and 3/8” brackets.

Features

  • Front bumper for Jeep TJ.
  • 9,500 lb. winch-and-shackle rating.
  • Mounting platform accepts most types of winches.
  • Welded shackle mounts and 1/4” thick sleeves.
  • Shackle mounts accept pins up to 7/8” (ARIES 2166071 recommended).
  • No-drill install on factory mounting points (no pump relocation required).
  • One-piece construction with 3/16” thick steel plates.
  • Narrow width and high ground clearance for improved off-road performance.
  • Durable carbide black powdercoat with rust-resistant E-coat finish.
  • Center round cutouts accept OE bumper lights.
  • Includes mounting hardware and 3/8” thick brackets.
  • Warranty: 3 years on finish and 5 years against defects.

ARIES TrailCrusher Front Bumper for Jeep TJ 2156001

MSD Performance (6415): 6EFI Universal Ignition Control

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Made to complement your MSD Performance Atomic EFI (or other aftermarket electronic fuel injection), the 6EFI ignition control is a universal product designed to work in harmony with EFI systems (on 4-, 6-, or 8-cylinder engines) and comes with detailed wiring instructions to make installation a breeze.

The 6415 6EFI produces numerous benefits, including increased throttle response, smoother idle, quicker starts, and full ignition power throughout the entire RPM range. It also offers capacity discharge technology, which fires a series of multiple sparks that last for 20 degrees of crankshaft rotation when the engine is running at lower RPM. Finally, MSD gave this product an adjustable rev limiter (via rotary dials in 100 RPM increments) to protect your engine in the event of a missed shift or driveline failure.

Features

  • Specially designed for EFI systems.
  • Compact housing.
  • Detailed instructions included.
  • Capacitive discharge technology.
  • Integrated rev limiter.
  • Works with 12V distributed electrical systems.
  • Easily connects to magnetic pickup, electronic, and even points distributors.

MSD Performance 6EFI Universal Ignition Control