Race Sport Lighting knows that marketing is the most important thing you can do to supercharge your day-to-day business. That’s why the company is offering dynamic in-store displays and custom turnkey marketing support to its customers; together, these resources will help Race Sport resellers create more engaging showrooms and attract new shoppers with proven marketing tools.
The Displays
To create its displays, Race Sport partnered with two of the market’s premier display manufacturers: 5Axis Solutions and AVIDWORX. The resulting products are like virtual salespeople that give customers the opportunity to touch and interact with Race Sport lighting products. According to National Sales Manager Brandon Kurth, these experiences satisfy the need that modern shoppers have to see and touch products in a way the Internet cannot match.
“People want to see the quality and difference in lighting products, and displays are the perfect way to give them hands-on information they can’t get online,” said Kurth.
The displays come in a variety of different setups and sizes. You can even work with Race Sport to create a display custom-tuned for your sales area. Race Sport understands that displays can be a big investment, but done correctly, they can also be a big payday. Race Sport’s got something for everyone, from dealers to retailers.
Turnkey Marketing Package
Along with an upgraded website and inventory management system, Race Sport is changing the way it markets to the industry in 2018, moving from a “chase” model to one of education and development. For example, the company will be attending all three KnowledgeFest shows this year to demonstrate best practices in the lighting segment.
This shift in strategy includes the type of support Race Sport wants to offer its retailers. In addition to displays, the company is offering reusable email blasts and social media posts; category-specific, ready-to-print sales flyers; training documents and videos; sell sheets; and more. Race Sport wants you to succeed!
Getting started is easy:
- Work with Race Sport’s in-house marketing experts to launch as an authorized dealer (authorized dealers show up in Google searches for lighting products).
- Choose a display and an opening mix of products that support your market.
- Let Race Sport work on your personalized mailer, social media, and website to tell the story.
Then, boom! You’re ready to rock.
Race Sport is committed to providing unequaled support and education to its resellers. Paired with six-days-a-week live technical support, you can’t lose with Race Sport: the brand professionals use!