By John M. Arnaud
UnderCover, an ascending star in the truck tonneau category, spent a couple of days with us this week brainstorming marketing plans and shooting some exclusive videos we’re looking forward to sharing with you soon. National Sales Manager Michael McLaughlin and Director of Sales East Mike Henderson were our honored guests (newly minted UnderCover Marketing Director Joe Combs virtually attended by phone), and we gave them the full program tour—including all the tools we’ve put together to help our Performance Corner jobbers succeed in the marketplace.
The Mikes drove down a gorgeous 2015 Ford F-150 Platinum to use for the videos, but we’re not revealing it just yet! Stay tuned to the Performance Corner YouTube Channel to be among the first to see it fully “under cover.”
Many thanks to our valued partners at UnderCover for their commitment and time—you’re welcome any time!
To start making over your truck UnderCover style, visit your local Performance Corner retailer, or find an affiliated store using our dealer locator.
If you are an automotive accessories retailer who would like to become part of the nationwide Performance Corner network, please join us today!